DrivEddy
DrivEddy is a startup based in Berlin, its product - a digital platform aims to link driving schools with students. During my time at DrivEddy, I was mainly responsible for establishing brand visual identity, and provide design solutions in regards to branding, marketing, and sales collaterals.
DrivEddy's brand visual system is based on the shape circle, to symbolise a steering wheel.
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The brand icons are in line art style in order to mimicking the thin font weight of the logo type.
Challenges and results
Due to the fact that DrivEddy was a newly founded company when I joined, and a brand VI is urgently needed for marketing purposes, the VI system was created under a tight timeline.
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I was able to create a VI system under the creative strategy and was able to provide guidance to UI/UX the designer to create a cohesive product under the brand.
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The product launched successfully with the new brand, which helped the company received the next round of founding.
